Data Visualisation in Map

Create Story Maps Faster Using Reusable Custom Locations Library

Create Story Maps Faster Using Reusable Custom Locations Library

To begin with, using a reusable custom locations library is a simple yet powerful way to speed up story map creation. Moreover, this approach helps planners, teams, and organizations reuse existing location datasets instead of rebuilding maps each time. As a result, you can instantly drop in pre-saved places such as stores, offices, hotspots, or … Read more

Interface showing customer data points segmented and filtered instantly using dynamic filters, with color-coded clusters for real-time insights

Segment and Filter Customers Instantly with Interactive Filters

Most teams already have customer data, but the way it’s managed often hides the details that matter. Consequently, diverse attributes collapse into uniform rows, obscuring meaningful distinctions. As a result, strategies become generic, and critical signals stay hidden. However, static reports flatten complexity, leaving no room for precision. With MAPOG, teams can segment and filter … Read more

Export Your Map with All Data and Details Intact (GeoJSON, SHP, CSV)

Export Your Map with All Data and Details Intact (GeoJSON, SHP, CSV)

In mapping and spatial data, live interactive maps are incredibly powerful; however, there are times when offline access becomes essential. That’s why MAPOG lets you export your map seamlessly, ensuring all data and details remain intact. As a result, you can analyse, present, or share your information with your team without losing any important elements. … Read more

Cover image showing color-coded customer locations on a digital map and a field data table used to Add Notes and Important Information to Customer records in real time on MAPOG.

How to Add Notes and Important Information to Customer Locations from the Field

When field teams visit customer sites, capturing observations and service details at each location transforms visits into documentation. Ability to add notes and important information to customer locations from the field keeps data accurate, operations transparent, and teams aligned without delays of manual reporting. However MAPOG make this seamless, enabling field workers to update records, … Read more

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How to Combine All Customer Data from the Field Into One Clean Map

To combine all the customer data from the field is a common challenge for organizations. Teams collect location details, service feedback, and on-site observations through a mix of mobile apps, paper forms, and spreadsheets, but this mix of formats often leaves the data scattered and hard to interpret.  A unified map solves this problem by … Read more

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How to Plot Multiple Locations from an Excel Sheet on a Map

If you have ever managed an extensive list of locations in an Excel sheet — such as customer addresses, store locations, survey sites, or well coordinates — and wanted to represent them spatially, you are not alone. Visualizing location-based data on a map enables you to clearly understand the spatial distribution, relationships, and patterns that … Read more

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Color-Code Your Customers by Purchase Behavior on a Map

In today’s data-driven retail world, every customer leaves behind a digital footprint — where they live, how often they buy, and how much they spend. Yet, even with this information it can be difficult to decipher the bigger picture or understand where your most valuable customers actually come from. That’s why visualizing customer data matters. … Read more

Showing color-coded customer survey points with a data table and field surveyor visuals in the background, illustrating how to provide maintenance to customers area-wise using field surveys

How to Provide Maintenance to Customers Area-Wise Using Field Survey Map

Many organizations struggle to identify where maintenance issues arise and how they spread across neighborhoods. As a result, teams often rely on scattered reports, which in turn cause delays and uneven service. Consequently, it becomes difficult to provide maintenance to customers consistently across all areas. However, by integrating structured field surveys with MAPOG , teams … Read more

Map-based insights showing customer clustering and store coverage for hotspot detection.

How to Use Map-Based Insights to Identify New Customer Hotspots

In fast-changing markets, the real challenge isn’t gathering data, it’s knowing where demand is quietly building. Many teams still rely on static reports and broad assumptions, which often miss the early signals of emerging customer interest. As a result, high-potential areas go unnoticed while resources stay concentrated in familiar zones. That’s why it’s important to … Read more

Image showing customer coverage map across multiple branches using colored pins and branch-level data.

How to Compare Customer Coverage Across Multiple Branches

When managing multiple branches, one persistent challenge is the lack of clarity around how customer coverage compares from one location to another. As a result, teams often struggle to make informed decisions. Without a structured way to compare customer coverage across multiple branches, they may rely on assumptions rather than spatial evidence. MAPOG helps solve … Read more