How to Assign Customer Locations to Field Teams for Surveys

Efficient field surveys start with a clear plan, so you need a simple and accurate way to assign customer locations to field teams. When each member knows where to go, your operations move faster, data quality improves, and field time decreases. This structured approach strengthens tracking, balances workloads, and improves coverage. You can manage all of this even better using MAPOG.

Key Concepts for Assigning Customer Locations to Field Teams

Assigning customer locations to field teams gives each member a clear list of points organized by region, priority, or deadlines, so they know where to begin and how to move through tasks. Along with this, mobile data collection lets teams record survey details on their devices, keeping information accurate, immediate, and easy to track.

Benefits

  • Faster Field Movement: Structured location assignments reduce travel time, so teams cover more ground and complete surveys sooner.
  • Higher Data Accuracy: Mobile data collection improves clarity, reduces errors, and supports consistent reporting.
  • Stronger Coordination: Real-time updates enhance visibility, allow quick adjustments, and keep teams aligned.
  • Improved Survey Coverage: When you assign customer locations to field teams clearly, you avoid missed points and ensure full regional coverage.

Step-by-Step Process to Assign Locations to Field Teams

1. Start Your Project

Head to MAPOG then go to Mobile Data Collection, click on “Create New” to set up your project, add a project title, description and fill out other details.

MAPOG interface for creating a new project to assign customer locations for surveys.

2. Create a custom location type

From the Select Location Type dropdown, click “Create New”, then “Add more custom template”. Give a title, choose a color and geometry type, and add attribute fields (e.g., Address, Rating).

Defining custom location types in MAPOG to assign customer locations with attributes and geometry.

After that select the Location type you’ve just created and click on “Save”.

MAPOG mobile data collection project set up to Assign Customer Locations.

3. Add questions

In this step, add all survey questions one by one. Click “Add question”, type the question, choose an answer type, then click “Next step”.

Adding survey questions in MAPOG workflow before assigning customer locations to contributors.

4. Add customer locations

Then upload customer locations, select “Add new location by uploading CSV/ Excel”, and then upload your pre-existing customer location data csv file.

Uploading CSV data in MAPOG to assign customer locations with latitude and longitude mapping.

Then, match the excel columns to the attributes, match latitude and longitude for placement and click on “Submit”.

Matching csv files columns with attribute fields to assign customer locations and latitude and longitude mapping.

5. Add field team

After that, click on “Add users, then “Add member” then enter the user email, and choose a role (Admin or Other).

Adding team members and assigning roles in MAPOG to assign customer locations for survey.

Then, select users from the list and click “Invite” to add them as contributors.

Select users from the list of added members to assign as contributors.

6. Assign Customer Locations to Field Teams

Then, click on the contributor’s name, select “Map”, draw a polygon around the points you want to assign to that specific contributor, and “Confirm”. 

Drawing polygons to assign customer locations to specific field team contributors.

Alternatively, you can also use filters to assign locations from unassigned or all points.

assign customer locations to field teams

7. Launch your survey

Finally, after assigning customer locations to each contributor, click on the “launch” button in the left panel.

Launching survey after assigning customer locations to field teams.

8. Accessing Assigned Locations

Assigned field teams log in to the MAPOG Contributor mobile app to view assigned locations and complete survey forms on-site.

MAPOG contributor mobile app view showing assigned survey.

9. Review Project Overview

Check project details, survey counts, and status from the overview panel.

Survey overview panel displaying survey statistics.

Open the “data table” to review submissions and apply filters as needed.

Data table displaying status and survey question details.

Industries and domain

This workflow is crucial across many sectors, including:

  • Market Research: Teams reach customer clusters quickly and collect insights with greater precision.
  • Telecom and Broadband Providers: Surveyors assess signal strength and feasibility across wide territories efficiently.
  • Healthcare Outreach Programs: Field teams visit households and communities in sequence, improving service delivery.
Overview panel showing survey statistics.

Conclusion

A clear method to assign customer locations to field teams improves communication, strengthens survey execution, and boosts data accuracy across regions. When each worker knows their route and responsibilities, surveys become faster and easier to manage. MAPOG supports this workflow with mobile data collection tools that help teams work efficiently on the go.

Download the MAPOG contributor app from here:

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